#RubiconClothing #RootsByRubicon #RubiconWoman

About Us

Why choose us?

The South African fashion industry is expanding a great deal each year, with the general public forming a particular taste for uniquely designed fashion wear and a growing trend of “the exterior being a reflection of one’s inner self”. This has led to more designers entering the industry on a yearly basis and older brands/designers becoming more established and appreciated.

Since its establishment in 2002, the Johannesburg based brand, Rubicon, has become one of South Africa’s well renowned brands, housing elegant sub brands: Roots by Rubicon, Rubicon Woman and Rubicon Premium. This in effect has grown Rubicon, and has made the brand one of Gauteng’s most desirable fashion destinations for women. With a worldliness inspired mind-set, Rubicon, embodies effortless style, forms flattering sophistication, provides tailored craftsmanship and timeless design.

Rubicon Clothing has presented itself at some of South Africa’s major Fashion and Textile industry events such as:

  • The South African Youth in Design Powered by Nokia
  • The South African Fashion Week
  • The Vukani Awards
  • The NO KAK! Environmentally Friendly Design Competition
  • The Vodacom Durban July

On the local scene, Rubicon has been participating with the South African Fashion Week (www.safashionweek.co.za) for the past 10 years and the brand is currently showcased with the Design Indaba.

On the international scene, Rubicon Clothing has showcased successfully in Nigeria, the United Kingdom, Ireland, Switzerland, Tanzania, China, Paris (www.africafashionreception.com) and Mozambique.

The Rubicon Clothing brand plays an integral part in education for the fashion industry by offering internships to final year students from various institutions such as:

  • University of Johannesburg (UJ)
  • LISOF
  • Tshwane University of Technology and other institutions.

The brands current educational project involves running an NQF Level 1 Clothing and textile training programme for the Gauteng City Region Academy. Rubicon is accredited with the Fibre Processing and Manufacturing Seta.

More about us

Who we are

Rubicon Clothing is a South African brand that:

  • Embodies Effortless Style
  • Forms Flattering Sophistication
  • Creates Tailored Craftsmanship
  • Promises Timeless Design.

What we do

Rubicon Clothing focuses it’s efforts on embodying various aspects of the fashion industries, namely retail, design and education.

Rubicon Clothing is home to 3 distinct brands:

  • Rubicon Premium
  • Roots By Rubicon
  • Rubicon Woman

Why we do it

Founder and Creative Director of Rubicon Clothing, Hangwani Nengovhela, personifies the brand perfectly, bringing a subtle African opulence to each collection and continued commitment to design excellence, while the brand celebrates thirteen years of unparalleled femininity and South African discernment, embracing our clients inner-selves with an elegant exterior of pure beauty is why we do what we do. 

Where we do it

Rubicon Clothing is a growing African brand and receives favor from various parts of the globe. With such demand the brand has grown to cater for clients in various regions of the world with it’s central hub being in Johannesburg, South Africa.

What our clients say about us

  • Remember your 2012 winter collection...you took it off the rail, resized it to fit me and I am still very much in love with it!”
    Tshidi Jennifer Manie
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