RUBICON CLOTHING

Established in 2002, Rubicon has grown into one of South Africa’s most iconic fashion brands. A name synonymous with timeless sophistication, intentional design, and quiet luxury. Based in Johannesburg, Rubicon was born out of a desire to dress the modern woman. Confident, cosmopolitan, and rooted in heritage.

Our collections blend clean African silhouettes with a global outlook, drawing inspiration from the richness of our continent while speaking to a woman who moves effortlessly through the world. With an emphasis on premium quality, craftsmanship, and detail, Rubicon garments are designed to transition gracefully from day to evening, season after season.

Over the years, Rubicon has expanded its presence from a boutique fashion house into an internationally recognised label. Our work has been showcased on runways in fashion capitals including Paris, London, Italy, Jakarta (Indonesia), Nigeria, Ireland, Switzerland, Tanzania, and Mozambique. Celebrating African elegance on the world stage.

Rubicon has also been honoured with prestigious accolades that reflect our contribution to fashion and culture, including the Mbokodo Award for Women in the Arts and the Fiasa Designer of the Year Award.

But beyond the runway, we believe in impact. Our commitment to community upliftment remains central to our brand. Most recently, Rubicon proudly sponsored Matric dance dresses for underprivileged girls, ensuring that moments of beauty, dignity, and celebration are accessible to all.

With over two decades of innovation and influence, Rubicon continues to define classic African luxury. Dressing generations of women in power, purpose, and poise.