Established in 2002, Rubicon has grown into one of South Africa’s most iconic fashion brands. A name synonymous with timeless sophistication, intentional design, and quiet luxury. Based in Johannesburg, Rubicon was born out of a desire to dress the modern woman. Confident, cosmopolitan, and rooted in heritage.

Our collections blend clean African silhouettes with a global outlook, drawing inspiration from the richness of our continent while speaking to a woman who moves effortlessly through the world. With an emphasis on premium quality, craftsmanship, and detail, Rubicon garments are designed to transition gracefully from day to evening, season after season.

Hangwani Nengovhela

Founder and Creative Director, Hangwani Nengovhela, personifies the brand perfectly, brining a subtle African opulence to each collection and continued commitment to design excellence as the brand celebrates Sixteen years of unparalleled femininity and discernment.